Sauber- Logo Design Revamp + branding
Client Brief: Create a logo that resonates with the beauty tools. The logo must have a hint of Arab culture and be modern and minimal.
Design Process
Rough Sketches
Mood board
The design is shifted to Illustrator
The client gets the first presentation
Once approved, the logo is refined
Color scheme and typography is locked down
Stationery is created.
Client is provided with the final presentation, all working files in various formats.
My concept
The final logo design incorporates elements suggestive of a cuticle clipper, seamlessly integrating the company's initials "S" and "A" within the icon. Sharp edges are employed to evoke the precision and quality associated with medical instruments. A teal color from the spectrum has been selected to emphasize cleanliness and professionalism.
Sketch is shifted to Illustrator and the shape is finalised.
Final Logo
Stationery Design
Physical Assets mockup
Cover Design
Typography
Color Palette